Thursday, April 7, 2022

What is indie polish?


This is really a loaded question, but I will do my best to give you clarity on the topic.

xoxoJen's What is indie polish?


Indie by definition means independent, as a business type. The literal definition of this is: one that is not publicly traded on the stock market, and is generally owned by a very small group of individuals.

HOWEVER...

In the nail polish world, the above definition applies and the product has to be manufactured and packaged by the business owner, ie handcrafted. The more appropriate word we should have chosen as a community in 2009 is Artisan made. But we didn't, and here we are at Indie Polish. The term has stuck and will likely not be changed after 13 years of being called indie polish.

There is another flavor of polishes that are not considered as "Indie Polish" and are not "Mainstream." They are independent businesses such as Holo Taco, Mooncat and a few others. These are referred to as "boutique" or "lab made." The difference here is that the business owner may design what the polish will look like, but they do not manufacture or package (bottle, label, box) the polish themselves. They typically handle their customers themselves and the shipping and their products are typically only available online. (there are sometimes exceptions, for example, polish expos, and special deals a maker has made with a salon or handmade type shop) Both indie and boutique type polishes usually have a personalized customer experience where we can interact with the business owner directly. Most indies and boutique shops have only one employee (the owner) or a small number of people to help them. These companies utilize Nail Bloggers, IG swatchers, and YouTubers for public relations media to advertise for them.

Lastly is "Mainstream." Mainstream are the polishes found readily available at big box stores like Target, Walmart, some Salons, Drug Stores etc. These are mass produced, available in large volumes and are typically publicly traded. Because of their mass production, most mainstream polishes are less costly than indie or lab made/boutique polishes. (again, there are exceptions to cost, like Chanel or Hermes)

Hope that helps clarify! I have a glossary page in my blog's top menu bar that may be helpful with other acronyms you may come across in the indie polish community as well as a list of indie shops.


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Friday, March 25, 2022

PPU: KBShimmer Grand Finale & Sweet Sangria Scrub

Polish Pickup's theme for April is the periodic table of elements. I have two KBShimmer items to show you today, these are launching on April 1-4 for pre-order.

xoxoJen's swatch of KBShimmer Grand Finale & Sweet Sangria Scrub

KBShimmer Grand Finale
No Cap
A nod to Christy's favorite purple fireworks. A red-leaning violet base is filled with sparkling holo glow flakes. A near metallic-like shimmer shines bright in hues of gold, copper, and bronze for a unique shade that mimics glittering pyrotechnics. This shimmery shade is shown in 2 coats with topcoat. Formula was good, no issues to report.

xoxoJen's swatch of KBShimmer Grand Finale xoxoJen's swatch of KBShimmer Grand Finale xoxoJen's swatch of KBShimmer Grand Finale

KBShimmer Sweet Sangria Scrub
A sweet and fruity blend as refreshing as a glass of sangria loaded with seasonal produce. Sweet grape notes are brightened by a hint of tart berry. Deep wine notes amplify hints of orange, black plum, and pineapple for a combination that promotes visions of relaxing days laughing with family and friends. I love the fruity sweet combo, definitely a burst of summer in a jar!

xoxoJen's swatch of KBShimmer Sweet Sangria Scrub xoxoJen's swatch of KBShimmer Sweet Sangria Scrub xoxoJen's swatch of KBShimmer Sweet Sangria Scrub

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Wednesday, March 23, 2022

KBShimmer: Smooth Moves

A little while back KBShimmer did a soft launch of their new Smooth Moves product. It is to be applied over textured polishes, such as glitter, before topcoat to help give the polish a glassy finish. I was sent a bottle to test out and the results are good!
I've used Smooth Moves and Clearly on Top on all my swatches for the new Lounge Collection, this being one of those polishes. :)

xoxoJen's swatch of KBShimmer: Smooth Moves xoxoJen's swatch of KBShimmer: Smooth Moves

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