KBShimmer: Midway Collection

PR Sample

As the summer days roll by and the Fourth of July becomes just a memory, there’s still one more event we eagerly await: the fair and its midway! The midway tempts attendees with treats like lemon shake-ups and cotton candy, while we visit ticket booths to load up on chances to win prizes. This summer, join KBShimmer as they head to the fair with a seven- piece collection celebrating everything the fair’s midway has to offer. Launches July 20th at Polish & Beauty Expo and online at KBShimmer July 23rd, 2025.




Bump Up The Volume - a cornflower blue base loaded with color-shifting shimmer that moves from green to teal and aqua. At some angles, flashes of indigo and purple appear. In the last photo it is topped with other polishes from the collection.




Ferris One Of All - A raspberry-colored jelly filled with vibrant flakes in shades of gold, indigo, crimson, green, copper, and pink. Depending on the angle and lighting, you may also catch hints of purple, aqua, and blue.




Give It A Whirl - The red-raspberry base glows with a strong blue shimmer. When used with a horseshoe magnet, a soft pink velvet pull pops against the raspberry for a stunning summer look. With a traditional magnet, the shimmer shifts the base to a richer grape hue. Shown both ways, and without magnetization in the last few photos. Such a beautiful and flexible shade for multiple looks.




Glow Getter - a neon green glow-in-the-dark nail polish which is also UV-reactive. It is packed with crystal chameleon flakes that flash lime, lemon yellow, aqua, peach, green, and even purple. The glow is shown charged with both a UV blacklight, a regular desk lamp and lit with a UV blacklight.




Prize Possession - a bold orange flake polish that mimics the look of a prized goldfish, featuring “scale-like” flakes that shift from orange to gold to tangerine, with subtle flashes of red and pink.




Shake It Up - a sparkling addition to KBShimmer's Mega Flame line of holographic glitter polishes. Silver holo glitters swim in a lemon-yellow jelly base, catching the light for unbelievable sparkle. In low light, the polish leans chartreuse.




Spun-believable - a radiant pink that captures the spirit of cotton candy. It starts with hints of peach and gold and shifts to fuchsia and raspberry, revealing lavender and periwinkle at various angles.




Lemon Shake Up Hand & Body Scrub smells like a luscious summertime treat. The fragrance opens with tart, freshly squeezed lemons and is sweetened by sun-kissed raspberries. The soft yellow sugar base is swirled with lime green, creating a summery delight for your skin.




All of my swatches are shown in two thick coats with topcoat and had no formula issues unless otherwise stated. All photography uses a neutral color temperature bulb and white background with white bounce card. My nails are natural with no enhancements and no blurring/cream base, I have a fairly prominent VNL.

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